If your website isn’t mobile friendly, you will lose visitors and sales in 2015 and beyond. #mobile
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Video will only be getting hotter this year, especially on mobile. And, if your website isn’t mobile friendly, you will lose visitors and sales. And, finally, if you aren’t using other mobile tools (apps, push notifications, etc.), you will be missing a lot of new opportunities. Yup, it’s the year of mobile marketing!
Key stat: 52% of the time spent digitally by U.S. consumers happens within a mobile app (ComScore).
52% of the time spent digitally by U.S. consumers happens within a mobile app. #mobile #apps
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Yet, in mobile marketing, the key tech isn’t apps.
21% of people who download an app never look at it more than once!
Smartphone owners use an average of 24 apps every month, but they still spend 80% of their time on five apps (Facebook, YouTube, Maps, Pandora, and Gmail) [Forrester Research].
Most smartphone owners download fewer than 10 apps every year (ComScore).
There are over 1.4 million apps in the Apple Store. The competition is overwhelming.
80% of the apps in the App Store are zombies, meaning they can’t readily be found (Adjust).
It’s push notifications that make the difference in mobile marketing. Push notifications have higher opt-in rates, lower price points, and more sophisticated analytics than email or SMS text.
Push notifications have higher opt-in rates and lower price points than email or SMS text.
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21% of people who download a mobile app never look at it more than once! #mobileapps
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More than one billion new smartphone users will come online in the next few years. That means the vast majority of people in the world will access the Internet via smartphones. Not computers. Not tablets. But smartphones.
There are currently 2 billion smartphone users worldwide. And by the end of this year there will be more than 7 billion mobile devices in use. By 2020, smart mobile devices are expected to surpass 26 billion!
The average smartphone user checks her smartphone 150 times per day.
More than one billion new smartphone users will come online in the next few years.
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By 2020, smart mobile devices are expected to surpass 26 billion worldwide. #mobile
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5.2 billion people in the world use a mobile device (mobile phones, smartphones, tablets). That’s 73% of the world’s population and almost as many people as have access to TVs (Kleiner Perkins Caufield & Byers).
60% of the world’s online traffic comes from mobile phones and tablets. By the end of 2020, 83% of online traffic is projected to come from mobile devices.
78% of Facebook traffic currently comes from mobile devices. 100 million U.S. consumers look at Facebook every day via a mobile device. Facebook will sell 33% of all mobile ads in the U.S. in 2015.
70% of traffic to Amazon came via mobile devices in the last six months.
52% of traffic on Google is already from mobile devices.
75% of all daily traffic to Pinterest comes from native mobile applications.
Half of AOL’s monthly visitors come from mobile devices. And more than 50% of its ad revenue comes from mobile.
Over half of all traffic to J.C. Penney’s site (JCP.com) comes from mobile devices.
Mobile commerce is expected to reach $120 billion worldwide by the end of 2015!
62% of time spent on online retail in April 2014 happened via mobile devices (ComScore).
29% of U.S. consumer online purchases in 2014 were made by smartphones and tablets (Forrester Research).
95% of smartphone users have already searched for local information via their phones.
70% of mobile searches lead to action within an hour.
70% of mobile searches lead to action within an hour. #mobile #search
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80% of consumers use their smart phones to shop.
U.S. consumers are more likely to browse via their smartphones but buy via their tablets.
Mobile ad spending hit $19 billion in 2014 and is expected to hit $58 billion by 2018 (eMarketer).
Each day consumers spend 147 minutes on smartphones, 113 minutes watching TV, 108 minutes on laptops, and 50 minutes on tablets (Kleiner Perkins Caufield & Byers).
Starting on April 21st of this year, Google is changing its search algorithm to take into account how mobile-friendly a website is. Websites that are not mobile-friendly will not rank as well in search results. This Google change has come to be known as Mobilegeddon, aka Mopocalypse.
As of April 21, websites that are not mobile-friendly will drop in Google search results. #SEO
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Yahoo has more than 500 people devoted to optimizing for mobile and creating mobile apps.
In 2014, Yahoo reported $1.2 billion in mobile revenue.
Mobile commerce is expected to reach $120 billion worldwide by the end of 2015! #mobile
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The Apple Watch could change mobile activity significantly. Will users shop via the watch? Note: Apple users are strong shoppers, so the expectation is that they will shop via the Apple Watch.
Will you and your web presence be ready?
75% of all daily traffic to Pinterest comes from native mobile applications. #Pinterest #mobile
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70% of traffic to Amazon came via mobile devices in the last six months. #Amazon #mobile
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78% of Facebook traffic currently comes from mobile devices. #Facebook #mobile
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Over half of all traffic to J.C. Penney’s site (JCP.com) comes from mobile devices. #JCP
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About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationship Matters Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.